In our last blog, we talked about the difference between multichannel and omnichannel and how not understanding the difference can truly hurt your brand. Today we’re taking a question-and-answer approach to further explore the concept of a customer-centric omnichannel strategy.
We talked to Ted Nardin, STARTEK’s dialogue expert and president of the STARTEK Science Lab, and Dwain Kent, STARTEK’s Director of Customer Experience and Engagement, to get their insights on the topic.
For mobile operators, activating and managing subscriber identity modules (SIMs) require back-office specialists to complete a long series of tasks, often with redundant steps and data entry. For one large telecommunications client, STARTEK saw the... Read More
Technology consumers want other humans to help them most of the time. So when are chatbots appropriate? Read More