In our last blog, we talked about the difference between multichannel and omnichannel and how not understanding the difference can truly hurt your brand. Today we’re taking a question-and-answer approach to further explore the concept of a customer-centric omnichannel strategy.
We talked to Ted Nardin, STARTEK’s dialogue expert and president of the STARTEK Science Lab, and Dwain Kent, STARTEK’s Director of Customer Experience and Engagement, to get their insights on the topic.
Keep your consumers coming back with true personalization. Do your employees have ability to read the consumers’ needs and craft conversations? Or have we been here before with that same cookie-cutter approach? Read More
What do robots and the back office have to do with customer experience and satisfaction? A lot, it turns out. Read More