In our last blog, we talked about the difference between multichannel and omnichannel and how not understanding the difference can truly hurt your brand. Today we’re taking a question-and-answer approach to further explore the concept of a customer-centric omnichannel strategy.
We talked to Ted Nardin, STARTEK’s dialogue expert and president of the STARTEK Science Lab, and Dwain Kent, STARTEK’s Director of Customer Experience and Engagement, to get their insights on the topic.
You’ve tried everything, but nothing you’ve implemented seems to have a significant or lasting impact on your customer satisfaction metrics. While standard approaches may help you meet certain goals like average handle time (AHT), they don’t... Read More
They say you never get a second chance to make a first impression. While the average first impression is typically created within half a minute, in the engagement (contact) center, that timeframe is dwindled to mere seconds. Something as seemingly... Read More