To become a leader in the automotive industry, it takes expertise, innovation, quality, and leadership. This STARTEK client, a major manufacturer of auto and truck parts, has it all, with many decades of success to prove it. Yet, its new chief marketing officer (CMO) knew the company could further improve its performance, particularly when it came to customer service and engagement.
You’ve tried everything, but nothing you’ve implemented seems to have a significant or lasting impact on your customer satisfaction metrics. While standard approaches may help you meet certain goals like average handle time (AHT), they don’t...
Building Rapport – Is it an Art Form?
They say you never get a second chance to make a first impression. While the average first impression is typically created within half a minute, in the engagement (contact) center, that timeframe is dwindled to mere seconds. Something as seemingly...
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