Every company would do well to view customer interactions as normal human dialogue, and treat customers as they would friends. A STARTEK client, then the tenth largest multichannel video service provider and sixth largest cable Internet provider in the U.S., wanted to deliver exceptional customer service to beat new competitors entering the market. The media company turned to STARTEK to help it reconnect with its customers and create a single, friendly voice across the company.
Think being consumer-centric is enough to drive member satisfaction and loyalty? Payers and PBMs need to think again.
Social Media Out of Control
The responsibility for social media falls squarely in the marketing department, right? Not anymore. You’ve surely heard pundits use the phrase “customer service is the new marketing” over the past five years or so. Well today, with customers...
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