News & Insight

STARTEK Science Lab experts presented keynote at J.D. Power ROC

2017 Roundtable of Champions (ROC) keynote addressed omnichannel advancements with dialogue

DENVER — (March 6, 2017) – STARTEK, a leader in business process outsourcing services, announced today that its team of dialogue experts presented keynote sessions at the J.D. Power 2017 Roundtable of Champions (ROC) event held February 27-March 1, at the Grand Hyatt DFW International Airport, Dallas, Texas. During these sessions, the team presented customer engagement research from STARTEK’s Science Lab to help leaders advance omnichannel strategies through human communication dialogue.

“For nearly a decade the contact center industry has touted omnichannel as the solution to satisfy the needs of today’s demanding customer,” said Chad Carlson, CEO, STARTEK. “But now the industry realizes that adding multiple channels and disjointed technologies to the customer experience results in lost opportunity. Through the science of dialogue, businesses can now maximize customer satisfaction, sales, retention and Net Promoter scores regardless of how or why a customer chooses to interact with their brand.”

The tenth annual J.D. Power Roundtable of Champions invitation-only event gathered contact center and customer experience executives responsible for delivering extraordinary insights and perspectives. The theme of the conference: “Omnichannel and the omnipotent customer—strategies, best practices, and the future,” attracted key decision makers from around the globe.

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. 


World class customer engagement starts with world class conversations – and that’s where we come in.  We’re STARTEK, and we specialize in orchestrating the ideal customer experience at the point of conversation between you and your customers.  Powered by the science of dialogue, our customer engagement specialists and communication scientists understand the human component of the contact center better than anyone.  Our omnichannel engagement solutions have helped countless brands, including JD Power award-winning companies, connect emotionally, solve issues, and improve net promoter scores.  Whether engaging on the phone, online, in person, in your contact center or in ours, STARTEK can help you turn your strong customer relationships into unbreakable ones.  Because the outcome of every customer engagement matters.  For more information, please visit