The report highlights Startek's impressive workforce and its extensive multilingual capabilities across diverse sectors, emphasizing its adeptness at meeting varied client requirements. By harnessing advanced non-voice channels and forging strategic alliances with technology leaders, Startek effectively positions itself to deliver integrated digital customer experience solutions.

Furthermore, its proprietary innovations, including Startek® Agent AI and gamification strategies, not only enhance agent productivity but also exemplify the company's commitment to driving innovation in the dynamic customer experience landscape.

Key report takeaways

In 2023, the APAC region's Customer Experience Management (CXM) market witnessed moderate growth, fueled by the adoption of omnichannel solutions, generative AI, and cloud services and the evolving social media landscape. Enterprises seeking to collaborate with CX service experts are driving this expansion to reduce costs, diversify operations, and support regional expansion. The travel and hospitality sector notably increased its CXM outsourcing due to a surge in tourism in countries such as Malaysia, Singapore, and the Philippines, while telehealth services’ rise in India and China spurred CXM’s demand in healthcare. Additionally, increasing mobile penetration and retail and e-commerce growth have amplified digital CXM solutions’ need across the region.