Reveal the insights hidden in your unstructured data with Startek® Interaction Analytics

Better understand customer behavior by combining voice-based and written data sources to uncover patterns and trends that drive better decision-making.

Interaction analytics is the practice of collecting, analyzing and using data from customer interactions to gain insights into customer behavior and preferences. This information can be used to improve the customer experience, optimize customer service operations and drive business growth.

By combining data from multiple sources, including phone calls, chat sessions, email communications and social media interactions, interaction analytics analyzes data to reveal insights and drive better decision-making.

Startek® Interaction Analytics

Startek® Interaction Analytics offers a holistic solution to analyze and uncover insights from your unstructured data. Startek Interaction Analytics offers multiple applications and can be rolled out through flexible quick-start deployments that use some or all of the modular platform.

Speech Analytics – employing advanced algorithms, including natural language processing (NLP) to analyze spoken language, speech analytics identifies areas where customers may be frustrated or dissatisfied and enables easy analysis of common pain points. By ensuring compliance adherence, spotting skills gaps and identifying cross and up-selling opportunities, speech analytics improves agent performance and drives customer satisfaction.

Text Analytics - by analyzing written text data, such as social media posts, customer reviews, emails and surveys, text analytics extracts meaningful insights and patterns. Text analytics uses NLP techniques to process and understand the text, then applies statistical methods to identify patterns and relationships in the data, delivering similar benefits to speech analytics.

Desktop and Process Analytics – by collecting and analyzing data about which applications are used and the amount of time spent on each one, insights are uncovered that identify areas for improvement. Desktop and process analytics uncovers opportunities to improve agent productivity and enhance the customer experience.

Experience Management – by collecting, analyzing and using feedback and data to understand and improve the customer experience, Startek® Interaction Analytics works across the entire process, from data collection and analysis to experience improvement and monitoring, ensuring improvements are sustained and CX remains at a consistently high level.

Insights and analytics solutions

Call center leader discussing insights from interaction analytics
Startek® interaction analytics

Reveal the insights hidden in your unstructured data

Learn more

Related Posts

Blog

Card Image
Customer experience in financial services: What you need to know

Experience innovation with Conversational AI technology. Enhance customer engagement and streamline processes effortlessly. Learn more!

March 2025

Read more

Press releases

Card Image
Startek® wins 2025 Artificial Intelligence Excellence Award for Generative AI Innovation

Startek® proudly announces its 2025 AI Excellence Award win for Generative AI innovation with Startek® Agent Assist, empowering agents in real-time support.

March 2025

Read more

Case studies

Card Image
Startek helped a leading Canada based airline achieve 95% CSAT and 38% cost savings

Discover how Startek empowered a leading Canadian airline to achieve 95% customer satisfaction and 38% cost savings through innovative solutions.

March 2025

Read more

Blog

Card Image
Generative AI for travel and hospitality: What you need to know

Experience innovation with Conversational AI technology. Enhance customer engagement and streamline processes effortlessly. Learn more!

March 2025

Read more

Blog

Card Image
Customer experience analytics: Transform customer insights 

Discover how customer experience analytics drive insights to optimize satisfaction and loyalty. Unlock actionable data for strategic business growth.

March 2025

Read more

Press releases

Card Image
Startek® wins Bronze Stevie® Award for excellence in customer experience

Startek® was awarded the Bronze Stevie Award for excellence in customer experience in March 2025.

March 2025

Read more

Blog

Card Image
How sustainability transforms customer experience for brands

Learn how proactive customer service improves satisfaction, reduces costs, and enhances retention with industry-specific examples and strategies.

March 2025

Read more
View all

Solutions

Elevate your CX with modular solutions designed to grow with your business needs

CX services

CX services

Learn more
Two contact center leaders discussing CX strategy

CX strategy

Learn more
An agent filled with happiness utilizes cutting-edge contact center technology

Contact center technology

Learn more
A happy call center agent speaking with the customer in a work from home set up

Agent experience and effectiveness

Learn more
A customer using self-service solutions in a customer support app

Intelligent automation and self service

Learn more

Stay connected

Please enter a valid email address.
Please select the checkbox before submitting the registration form.
Thank you for sharing your details. We look forward to keeping in touch.